The following proposal includes a fully-responsive site with recommended features and premium WordPress plugins that allow you to monitor how people use the site through heat maps, create lead generators from blogs, and writing original content for your account executives to share.

Each solution you provide will have it’s own dedicated page, and each page will be optimized for speed and search. This proposal includes gathering of images within our stock image library. Custom photo and video can also be taken in and around Indianapolis.

Included Features

Fast Hosting

SSD Server, delivering 20x faster than regular HDD.


Automatically renewing SSL Certificate

Basic SEO

Each page optimized for search engines.


Easy editable WordPress theme.

Extra Features

Set your site on-par and above other digital advertising competitors.

Hero Video

Large background video to inspire potential advertisers. Hosted on VimeoPro.

Managed Blog

Original, shareable SEO-optimized articles.

Lead Magnet

Advertisers give you their email address for valuable content. (checklists, whitepapers, etc.)

Managed updates

Updated themes and plug-ins, tested before being pushed live.

Proposed Sitemap


  • Homepage

    Captivating image, large video and lead magnet.

  • About

    Showcase who Capsquare is.

  • Solutions

    Showcase each solution in easy-to-understand language.

  • Resources

    A great place to put case studies, guides, downloadables and ad specs.

  • Blog

    A place to share the latest advertising trends and Capsquare news.

  • Contact

    Contact information with form.



The Recommended Package comes with everything you need to get original content created on your site. This allows your account executives to share articles with your existing clients, as well as potential clients, without directing them to another site.

If you have content writers, or simply just want a site created, Basic may be right for you.

These packages can be custom tailored as desired.

Click a package below to view.


Q. How long are the articles
A. The articles are 500 words. You can see all pricing options here.

Q. What is “monthly updates”?
A. Monthly updates includes updating all plug-ins and themes once a month. It also includes backups and premium plug-ins from WPMUdev ($49/mo value)

Q. Can I host on my own server?
A. Pricing reflects hourly discount for developing/hosting on our server.

Q. Does Higgens Media offer additional site updates?
A. Yes. Blogs, lead magnets, and other content are automatically uploaded to your site but if you need any features built in the future, we offer competitive pricing for updates. A web maintenance retainer is also available for an event better discount – ask for details.

Q. How long has Higgens Media been designing websites?
A. Higgens Media has been designing websites since 2002 and hosting since 2006.

Web Developer: Higgens Media

Higgens Media is no stranger to serving television stations. Higgens Media hosted and managed the Indiana Broadcasters Association website from 2012 – 2016, delivering radio and television spots to the state’s broadcasters.

Currently, Higgens Media manages the Visit Indiana Golf website for the state of Indiana. Other clients include Maurer Surveying, Meridian Visiting Physicians, and Indianapolis Vision Care. You can also see our site at

Proposal prepared by Higgens Company, LLC